The export to Italy could be expanded through associates in the wholesale trade, and in addition, a partner contract was entered with one of the largest Russian beer importers. Due to an increased demand, a second work-shift has been operating since May, and gladly, new jobs have been created.
Today the Memminger Brewery, with more than 20 beer specialities and a wide spectrum of non-alcoholic beverages, is considered to be the most important private and traditional brewery of the region. Furthermore it is proud to rank 8th on the export list of Bavarian breweries. In times of globalisation, this line is indispensable, but regional brands like the Memminger are right now of special importance, too.
In regions with a clear overview it has been possible to establish business relationships and also personal contacts. This is the basis of trustful co-operation over generations.